We believe leadership isn't about status and titles, but about making a difference
Welcome to Purpose Club! We’re a boutique agency based in Amsterdam, operating globally. Our mission? To accelerate purpose-driven leadership and help business leaders like you create real, lasting impact. If you’re ready to take your organization to the next level, we’re here to guide you every step of the way.
We focus on three key areas:
- Sustainability: We help you build strategies that are good for business and the planet. No trade-offs here—just smart, sustainable growth.
- Inclusion: Diversity isn’t just a box to check. We show you how to create workplaces where every person feels heard, valued, and included.
- Conscious Leadership: We coach leaders to lead with authenticity, empathy, and purpose—creating workplaces that prioritize both people and impact.
At Purpose Club, we believe leadership isn’t just about making decisions—it’s about making a difference. And we know that purpose-led businesses are the future. That’s why we’re here to help you create change that sticks.
Our Values
Leadership
True leadership transcends titles – it’s about creating positive change through action and example. We believe in leadership that ignites purpose, inspires others, and drives meaningful transformation. It takes courage to be a visionary, to speak your truth when others remain silent, and to chart new territories in business for good. We nurture leaders who dare to challenge the status quo, who aren’t afraid to stand up for their values, and who understand that authentic leadership means being bold enough to pioneer paths others haven’t yet imagined.
Quality
We believe excellence is not just about what we deliver, but how we deliver it. Quality means deep, meaningful transformation – not quick fixes. It’s about creating lasting change through thorough understanding, expert guidance, and unwavering commitment to raising the bar. Every interaction, every program, and every partnership is crafted with precision and care, because transforming business for good demands nothing less.
Responsibility
Our work ripples far beyond the boardroom. We believe in taking full ownership – of every decision, every impact, and every consequence. Responsibility means understanding that your business influence extends through entire supply chains, touches countless lives, and affects both human and non-human stakeholders. It’s about conscious leadership that considers the full spectrum of impact: from employee wellbeing to environmental stewardship, from community impact to global implications. When we guide companies, we do so with the deep awareness that true responsibility means leaving nothing to chance and no one behind.
Authenticity
Purpose-driven transformation starts with being true to who you are. Authenticity is the foundation of meaningful change – it’s about aligning actions with values, speaking truth to power, and building genuine connections. We create spaces where leaders can be vulnerable, honest, and real. Because when businesses operate from a place of authentic purpose, they don’t just perform better – they become forces for good in the world.
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The Woman behind
Purpose Club
Meet Lieke Hallegraeff, the Founder of Purpose Club
Lieke brings a diverse range of experiences to Purpose Club, having navigated the corporate tech world and a range of impact-driven startups. What truly motivates her is the belief that business can be a force for good, with positive impact at the heart of every decision.
As a lover of the ocean, Lieke aims to create a ripple effect through Purpose Club, transforming companies into purpose-driven organizations. Until a few years ago, her commitment to “doing good” was something she pursued alongside her job—whether it was setting up a project in Mozambique, volunteering with the Red Cross, leading a sustainability working group at Salesforce, or serving on an NGO board. But she began to question why these efforts were separate from work. Lieke believes that businesses have the power to make a real difference when purpose is integrated into what they do.
Now, she’s on a mission to transform every leader into a purpose driven leader—one who leads authentically, focuses on the long term, and is committed to doing the right thing.
Through her expertise in coaching and guiding leaders, Lieke helps businesses surf the perfect ‘impact’ wave, creating meaningful change along the way. As a speaker, coach, and trainer, she inspires others to embrace a new way of working and has been recognized as one of the top 100 women in Social Enterprise 2023
Some of our clients
THE CLUB
Our team is made up of passionate experts who bring a wealth of experience and insight. We work with an extended network of professionals, whom we call Purpose Partners, to deliver specialized support in areas such as environmental science, social impact, leadership development, and more. These experts share our commitment to driving change and empowering leaders to reach new heights in their sustainability journey.
Together, we are transforming businesses from the inside out, cultivating leadership that leads to lasting positive impact.
Jeroen van der heijden
Behavioral Psychologist
Eline postma
People and Organisational Development Expert
Bram heijnen
System Thinking Strategist
Julia Sullivan
Trainer Personal and Leadership Development
Jelmer Smits
Public Speaking Coach
Peter Suasso
Expert ESG, Human Rights and Responsible Business Conduct
WHAT THEY SAY
I have gotten to know Lieke as someone who lives and leads through her values. She is someone that will not only let you understand what it means to become more purpose driven, but will make sure that you actually put it into action. She is courageous and engaging in her interactions. We piloted a reverse mentoring program with focus on wellbeing that was very impactful.
We invited Lieke to our Salesforce Event as a speaker, to facilitate a session around impact and leadership. The audience was extremely engaged and walked away with new insights related to sustainability strategy, and reflected on themselves as purpose driven leaders. Lieke spoke with a lot of passion and enthusiasm and was sure to tailor her message specifically to the audience of the event. All in all, an amazing session. Thanks Lieke & Purpose Club!
What's most distinctive about Purpose Club's approach is how they creatively and playfully guide you to your purpose foundation, with great empathy. We achieved a clear mission & vision, and unity among our stakeholders. I loved the process, as well as the result.
Book Lieke as a speaker
Want to get inspired and have a purposeful talk at your event, summit or seminar? Book Lieke as a speaker.
