Cyber security district
How Cyber Security District built a magnetic culture through authentic brand identity
Building culture through purpose
Challenge
A growing cyber security organization needed to define their authentic brand identity and create a strong cultural foundation that would guide both team development and client relationships.
Our journey
Facilitated deep brand identity exploration
- Developed core values framework
- Created hiring and culture guidelines
- Established brand perception strategy
- Built authentic positioning narrative
Impact
- Clarified authentic brand identity
- Created aligned internal culture
- Developed clear hiring framework
- Established client selection criteria
- Built foundation for sustainable growth
In their words
Purpose Club helped us dive deep into who we really are as a brand and how we want to be perceived both externally and internally. This also brought a lot of clarity for the current team as well as for future hires. Knowing what you stand for always makes things easier when choosing colleagues and/or clients. Lieke was extremely diligent, asked a lot of questions and managed to summarize everything we spoke about in an incredibly understanding manner. I would recommend her to anyone who is trying to figure out their purpose!
Stela Staleva – Talent Manager at Cyber Security District
Projects
