Findock

How FinDock transformed impact measurement through research and strategic storytelling

Turning Purpose into Proof

Challenge

FinDock, a fintech startup serving nonprofits, needed to quantify their real-world impact. While they knew their Salesforce payment solution was making a difference, they needed concrete evidence to demonstrate how their technology was helping organizations achieve their missions.

Our journey

Working closely with FinDock’s team, we:

Conducted comprehensive impact research
Developed quantitative impact metrics
Created practical tools for impact communication
Gathered compelling customer success stories
Translated technical benefits into mission-driven outcomes

Impact

Developed suite of impact measurement tools:

Custom impact calculator
Data-driven impact statistics
Comprehensive impact report
Customer reference program

Created clear narrative connecting payment technology to mission achievement
Equipped sales and marketing teams with concrete impact metrics
Built foundation for value-based customer communications
Established framework for ongoing impact measurement

In their words

The team at FinDock wanted to better understand the impact our product had on our customers’ ability to achieve their mission (designed for non-profits). With the help of Purpose Club, we conducted research to quantify that impact. The outcome included impact statistics, impact slides, an impact calculator, a report, an article, and a number of customer references. These assets will help us communicate the value of our product, and payments in Salesforce. I would highly recommend Lieke, it has been a pleasure working together on this project.

Niamh Lacy, Marketing Director

As a Global Impact Lead at FinDock, Lieke has made a real impact.

She has managed several strategic projects, and showed strong project management, strategy and creative skills. For companies that are looking to increase their impact, I would highly recommend working with Lieke!

Bas Visser, CEO and Founder