Challenge 

As a leading provider of sanitary technology, Geberit Netherlands recognized the need to re-evaluate their brand, vision, and core values to ensure alignment with their evolving market and social impact priorities. They sought a comprehensive process to uncover fresh insights and map their path forward.

Journey 

• Conducted a purpose assessment through workshops, surveys, and interviews with internal and external stakeholders
• Facilitated deep-dive discussions to clarify Geberit’s unique role and impact in the Netherlands
• Analyzed findings to identify opportunities for brand evolution and increased social/environmental contribution
• Developed strategic recommendations for adjusting Geberit’s “identity” and impact roadmap

Impact 

1. Gained rich, 360-degree understanding of Geberit’s current brand perception and impact potential
2. Uncovered misalignments between internal vision and external market realities
3. Identified priority areas for strengthening Geberit’s social and environmental contributions
4. Created consensus on updated brand identity, purpose, and core values
5. Established foundation for Geberit’s ne