VIN natoer

How Vin Natoer uncorked their brand's true potential through mission and clarity

Bottling purpose into natural wine

Challenge

Two passionate co-founders with a clear vision for their natural wine brand discovered their message wasn’t resonating as intended with their target audience. They needed to translate their authentic passion into a compelling market proposition.

The journey

Deep dive into brand purpose alignment
Strategic narrative development
Value proposition refinement

Impact

Developed mission and vision
Successfully launched in high-end boutique supermarket
Strengthened co-founder alignment

In their words

From the start we had a clear idea of what our natural wine brand stands for, but realized our message wasn’t always perceived as intended. Purpose Club helped us create a clear mission, vision and strategy that serves as a strong base. As a result, we attract more and higher quality customers, leading to our wines being placed in a high-end boutique supermarket – a fantastic milestone!

Sanne Talmon, Co-founder Vin Natoer